It is important to pay close attention to your bounce rate.  As defined by Google Analytics,

“Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages are not relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.”

If you are seeking more information about search engine optimization, or are interested in creating relevant landing pages to enhance the functionality of your website, contact Deep Blue Interactive today to learn more.

Search giant and leader Google has indexed over a trillion web addresses.  While the fact that Google knows about over a trillion websites, what is even more remarkable is that figure is only a fraction of what is on the entire World Wide Web.

The World Wide Web holds a vast amount of hidden data in the form of financial information, shopping catalogs, flight schedules, medical research and other useful information stored in the form of databases.  These databases are invisible for the most part to search engines.

The major search engines are facing challenges in penetrating the millions of databases on the World Wide Web, and refer to them as the “Deep Web”.  Search engines are on an ever-improving quest to provide the most relevant and fast results to search queries.

Google is developing a new breed of technologies, advanced methods to index the useful and relevant information from the web’s databases and hidden corners.  Extending the reach of search will improve reshape the way online business is conducted.

Search engines rely on crawlers (spiders), which are programs that compile information about the website by following the trails of hyperlinks that tie the web together.  These spiders have a difficult time penetrating databases that are set up to respond to typed queries.  Search engines can help you find a needle in a haystack, and Google is aiming to help users explore that haystack.

Google plans to send out a program that will analyze the contents of every database it crawls.  The results will then be analyzed and used to develop a predictive model of what that particular database contains.   With access to more information deep within the World Wide Web, more knowledge and information can be accessed, cross-referenced and relied upon.  Brought to you by Deep Blue Interactive, your Fort Lauderdale SEO, online marketing and web design solution.

The attention spans of online video viewers are improving.  Previously viewers were searching for and watching short clips online, and online content was generated based on those findings and habits.  As time goes on and users become more technology savvy, they have begun to utilize the convenience of available network programming online to watch entire episodes on their computers-on their own schedule as well as other online video resources.

Enter Hulu, the NBC-Fox venture that is now one year old.  From its onset, Hulu received ridicule and predictions of failure.  Today Hulu is the sixth-largest video site on the World Wide Web-with an impressive 6.3 million users in September.  Hulu and other online video providers are showing that users are becoming increasingly engaged in watching longer videos, from the Olympic Games to election coverage and everything in between.

In fact, the average length of a video on Blip.TV has increased from 3-5 minutes to 5-7 minutes over the period of one year.  Video sites such as YouTube and others have been presenting a stream of related content to watch after a video ends, and have found it useful. This practice is similar to targeted advertising online and keeps viewers tuned in for longer increments of time.

The internet becomes more a part of our lives each day.  Rather than having no option but to sit through an entire news broadcast to hear the segment you are interested in, or waiting through endless commercials to watch a program, people are turning to the internet for their entertainment and other needs.  It is vital that your business has a compelling and searchable website in order to generate new clients.

Deep Blue Interactive is your integrated marketing source in Fort Lauderdale, Florida.  Our team of highly skilled professionals can strategically draw your targeted audience to your website through search engine optimization and powerful web design.  Contact Deep Blue today for your free website analysis and consultation!

To understand the full spectrum of interactive advertising and online networking, one need only stroll down a local beach strip or theatre complex and overhear conversations containing the keywords “Myspace” and “Facebook”, and the advertising community took notice and began investing heavily in these mediums. 

Now strategic targeted advertisements appear on user profiles of these social networking sites, with the content appearing in user profiles with specified details that would make them a better candidate for certain products and services.  The web is evolving into a social place, much like a city street.  Media companies are creating ways to simplify sharing information such as links, comments and articles among online friends and communities.  It seems that the future of the internet lies in enabling members to connect and interact with all forms of content.

Even political agendas are gracing the pages of social networking sites, eager to analyze the public forums between users regarding a barrage of political topics and highlights.  Businesses and public interest projects alike are noticing the dramatic increase in the online sharing of thoughts and opinions, and want to be included in these exchanges.  Even The Wall Street Journal has created a discussion feature to encourage reader interaction on their site, and The New York Times has included the option for users to recommend articles to other users.

It will be interesting to witness the World Wide Web, an entity that once seemed so vast, become smaller and smaller as the users begin to develop methods to utilize its power to share and organize information by interacting with…you guessed it…one another.  Brought to you by Deep Blue Interactive of Fort Lauderdale, Florida-your interactive marketing firm for integrated online solutions.

Google has unleashed its latest innovative approach to the World Wide Web-a web browser called Chrome. The concept behind creating a new web browser when there are currently a plethora of them in existence is simple-when the first and existing web browsers were developed users were looking at web pages.

Today’s users are advanced far beyond viewing a simple web page, they are instant messaging, watching and uploading videos, posting blogs and photos, and gaming. Today’s World Wide Web users are highly interactive; a trend will expand with implementations of future technological advances.

Essentially, the brain masters that are Google opted to start from scratch, and develop a web browser designed for the applications people are using today, as opposed to the ‘pages’ they were previously utilizing. Starting from scratch just seemed like a smoother approach as opposed to correcting and tweaking current web browser shortcomings.

Chrome is a faster, more stable, and secure multiple process web browser. Chrome has implemented architectural changes to place malware and browser exploitation at a disadvantage as part of the new security developments. Chrome is a clean and simple interface enabling users to utilize applications with increased speed and security.

A clean interface browser makes all the difference when using the World Wide Web because your pages will load faster, enabling you to work or play more efficiently. Web browsers all vary to a degree, some have different tools and capabilities. Regardless of connection speed or web browser used, it is still of utmost importance to ensure that your website is SEO friendly in order for new clients to find you in today’s online communities.