There are people who use MySpace, Facebook, and those who feel compelled to use both social networking sites.  MySpace has the title of the country’s leading social networking service, yet has been slowly losing its users.

There is a recent trend showing some users gravitating to other social media networks, notably Facebook.  According to ComScore, MySpace users are younger and have lower incomes than Facebook users, so it is important to separate user demographics in order to obtain a more complete perspective on the issue.
The trend for parents, executives and career-oriented individuals to choose Facebook over MySpace is mostly due to the available features incorporated into the site that make it ideal for business connects and use.  The music industry is still connected deeply to MySpace, where nearly every band seems to have a MySpace page for fans. 

Social networks are evolving and becoming a part of everyday personal and business dealings, with new features and politics keeping users interested.  It seems that the platform MySpace utilizes simply does not offer enough interactive features to satisfy a user base that is becoming accustomed to them.  Relayed by Deep Blue Interactive, SEO web design and internet marketing firm in Fort Lauderdale, Florida.

Google’s YouTube has already begun to utilize its popular online public video sharing site to display advertising targeted to the type of video chosen by the viewer, and now social network MySpace is set to follow suit in this online video advertising endeavor.  There is much controversy as to this practice being an infringement of copyrighting laws.

The companies will use the professional video clips uploaded by users of the sites as opportunities to display advertising targeted based on the content of the videos.  MySpace plans to partner with Viacom’s MTV networks (Comedy Central, Nickelodeon, VH1 & MTV) and also with Auditude, a Palo Alto firm who is capable of identifying if the video clips uploaded by users onto the web are already owned by a television network.

Auditude has been around for approximately seven years, and has a unique approach to discovering who owns the right to specific TV clips.  Auditude monitors a high volume of traditional TV channels and calculates the unique electronic signatures.  Within the last year Auditude has monitored 1.2 billion minutes of programming to discern specific electronic signatures. The automated software bots of Auditude also crawl the internet for video signatures on MySpace TV, Veoh, YouTube and more.

Media companies are now able to make money from this, as users are empowered to promote online content freely.  An example of how this will function is if a user attempts to upload a clip from a popular show, Auditude will recognize it and overlay an identifying label specifying the program.  At this point Auditude will offer the network and online counterpart the opportunity to place an advertisement against it.  It will also include a link to purchase and download the entire episode for viewers.  While similar to YouTube’s Video ID, Auditude claims that its technology works across the entire range of web video sites with no additional effort by content owners.  Brought to you by Deep Blue Interactive- your integrated marketing solution in Fort Lauderdale, Florida.

Microsoft’s initial investment in the social networking website Facebook gave many the impression that live search would be integrated into the site.  This was assumed for a variety of reasons, including the highly publicized deal with Google and Facebook social network competitor Myspace. 

Myspace and all of Facebook’s other social network competitors all have web search capability.  It has been a surprise that the social network has existed this long without search capabilities.
Within the last month Microsoft released intentions to unleash Live Search on Facebook, as well as paid search advertisements.  The deal is said to be pending within the next calendar year, and Facebook users have surely noted the available “try the new Facebook” banner on their home pages. 

The advertisements on the new Facebook include a thumbs up or thumbs down button for the user to guide the advertisers in the right direction.  Upon clicking the up or down thumb Facebook asks the user to select the reason why they like or dislike the advertisement including options misleading, relevant, interesting, repetitive and more.

This option creates a great target marketing tool for advertisers, and for Facebook users who are participating in the process by searching the ads and providing valuable feedback to the advertisers.