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Posts Tagged ‘hulu’

Hulu and Boxee, or maybe not

Friday, February 20th, 2009

Boxee is a software package that combines multiple sources of internet video content in a user-friendly interface that you can watch on your television set, and did I mention it is free? Very impressive.  Alas, in the world of technology, there are bound to be some snags along the way.

Hulu announced on Wednesday that it was going to stop allowing its programs to be streamed through Boxee.  Hulu happens to be one of Boxee’s larger sources of content, so their angst is understandable. 
In blog form, Hulu explained its decision to end ties with Boxee was due in large part to its backers, and mentioned never having a formalized relationship with Boxee.  It seems the apologetic tone put forth by Hulu is in anticipation of a response from avid Boxee users.

Hulu is a joint venture of NBC Universal and the News Corporation, with programming from a number of other entities.  Early Boxee testers were sending video to their television sets using the software, sometimes by installing it on their Apple TV set-top boxes.  The shows that appeared on Hulu were competing directly with the same programs that the networks were distributing through traditional channels like satellite and cable.

From a business standpoint, users are already using search engines as a primary source of locating goods and services.  Imagine how that figure will expand when users can utilize search engines like Google from their remote control?  To learn more about search engine optimization-drawing new business from appearing in top search engine results, contact Deep Blue Interactive today.  Deep Blue Interactive is a Fort Lauderdale web design and interactive marketing firm focused on achieving top search engine rankings for clients to generate new business.

Blinkx is tailored to couch potatoes-Internet, television style

Wednesday, February 11th, 2009

The internet has evolved into a fast and powerful medium, acquiring more users annually since its birth.  Still, for some, the soft inviting couch is too much temptation to ward off.  These individuals prefer the old fashioned “entertain me” method, and find it more relaxing than performing searches for programming, pointing and clicking.  Those individuals may be pleasantly surprised with Blinkx.

Today’s web is increasingly being used to watch not only movies, but television shows on sites like Netflix and Hulu.  Many consider the internet to be an active form of entertainment, due to the interactive experience.  For this reason, it comes as no surprise that people have begun to develop ways to utilize the customization and flexibility that is the internet to fashion innovative forms of passive entertainment experiences.

Blinx is a video search engine.  Recently, Blinx has recently added two new buttons to its video search engine: “Inform me” and “Entertain me”.  The inform button displays a TV news show, similar to Google News with clips of various stories from around the World Wide Web in a continuous stream.  The entertain me button displays a stream of short clips that are drawn from popular entertainment sites such as YouTube.

The user can opt to simply sit back and enjoy the show, or use available content controls.  All the user need do is move the mouse over the screen, where available forward and back buttons appear, should they find the current stream boring.  The “more information” button will produce a more in-depth screen with a variety of options. Brought to you by Deep Blue Interactive, your Fort Lauderdale interactive marketing and web design firm.

Attention spans & online video habits

Monday, November 3rd, 2008

The attention spans of online video viewers are improving.  Previously viewers were searching for and watching short clips online, and online content was generated based on those findings and habits.  As time goes on and users become more technology savvy, they have begun to utilize the convenience of available network programming online to watch entire episodes on their computers-on their own schedule as well as other online video resources.

Enter Hulu, the NBC-Fox venture that is now one year old.  From its onset, Hulu received ridicule and predictions of failure.  Today Hulu is the sixth-largest video site on the World Wide Web-with an impressive 6.3 million users in September.  Hulu and other online video providers are showing that users are becoming increasingly engaged in watching longer videos, from the Olympic Games to election coverage and everything in between.

In fact, the average length of a video on Blip.TV has increased from 3-5 minutes to 5-7 minutes over the period of one year.  Video sites such as YouTube and others have been presenting a stream of related content to watch after a video ends, and have found it useful. This practice is similar to targeted advertising online and keeps viewers tuned in for longer increments of time.

The internet becomes more a part of our lives each day.  Rather than having no option but to sit through an entire news broadcast to hear the segment you are interested in, or waiting through endless commercials to watch a program, people are turning to the internet for their entertainment and other needs.  It is vital that your business has a compelling and searchable website in order to generate new clients.

Deep Blue Interactive is your integrated marketing source in Fort Lauderdale, Florida.  Our team of highly skilled professionals can strategically draw your targeted audience to your website through search engine optimization and powerful web design.  Contact Deep Blue today for your free website analysis and consultation!

 
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