It is important to pay close attention to your bounce rate.  As defined by Google Analytics,

“Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages are not relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.”

If you are seeking more information about search engine optimization, or are interested in creating relevant landing pages to enhance the functionality of your website, contact Deep Blue Interactive today to learn more.

Google provides an entire suite of tools to their end users to help you make the most of your website’s search engine results on Google. Following is a brief introduction to the Google Webmaster tools that you need to understand:

 Google Analytics

Google Analytics is not only a robust analytics options, it is FREE. To set up google analytics in your website you simply need to establish an account with google and prove that you are the owner of that website. Google will then provide you with a piece of code that you can put on every page of your website. After your webmaster inserts this code into your website you will be able to view analytic detail including:

Dashboard - The dashboard on google provides a complete overview of all of the information available through the google analytics package including how many visitors have come to your website, the total number of pageviews, average number of pages viewed per visitor, and average amount of time spent per visitor on the website

Visitor detail - Breaks down the total number of visitors, unique visitors, pageviews, average pageviews, average time spent on site, bounce rate, percentage of new visitors, the type of browser your visitors are using, as well as the connection speed of your visitors

Traffic Sources - details out how your visitors got to your website into categories such as direct traffic (people that typed in your website url to access it directly), search engines, referrals (traffic that was referred from another website to yours other than search engines), adwords (Google’s Cost Per Click), and you can also add your own campaigns to the mix

Content detail - In this tab you can view a summary of your visitor’s navigational paths; view top entry pages, entry sources; and entry keywords; as well as see a site overlay of your visitors click patterns.

 This is just the basic information that is available to you, if you want to view the data in more detailed ways you can set up goals through Google Analytics and track the conversion of your visitors from entry to the completion of your goal. Stay tuned for next week’s blog on Google Webmaster Tools.

Learn more about how Deep Blue Computers can set up the Google Analytics package for you.