Rumors are circulating about companies potentially interested in purchasing Twitter, as the micro-blogging platform continues to increase in popularity. It has become common for larger companies to gauge the success of novice startups, and if they foresee profit potential that can enhance their current operations, they tend to begin the process of making offers. 

There is chatter of course that large entities such as Google and Apple could have their eyes on the prize.  Google could purchase Twitter and integrate it into their technology arsenal.  This would not be a surprising move, after all Google did purchase social media sites MySpace and YouTube.   Twitter has millions of active users and is evolving daily-becoming a tool in the daily lives of many.

Apple or any other company could also snatch up the blossoming social mini-platform, and it should be interesting to see what offers roll out.  What are your thoughts on this topic?  Who, if anyone, do you feel would be the best buyer for Twitter?

While it remains premature to state victory, Microsoft’s latest attempt at search, Bing, is off to a respectable start.  At a whopping two weeks old, Bing has generated a nice bump in users, possibly thanks to spreading the word about the newly released search engine.

According to comScore.com, Bing’s market share in the U.S. rose from 9.1 to 11.1 percent between June 2nd and June 6th, an impressive figure of its impressions.  It is common for new products and services to see an increase in interest and publicity initially, the trick and goal is to capture that interest and maintain it.  This becomes especially important given the competition for search business between Google, Yahoo and Microsoft, the search business market leaders.  Microsoft has spent much effort and funds promoting Bing on both the internet and television.

Microsoft has succeeded in gaining attention, and is most likely aligning themselves for continued momentum.  Not to mention the fact that Bing must perform on a level to compete with number one search engine, no simple task considering the enormity of Google.  Relayed by Deep Blue Interactive, Florida web design and interactive marketing solutions.

The latest ComScore results from April are not suprising, Google holds the lead in the world of search with 64.2 percent, placing Yahoo at 20.4 and Microsoft pulling in at 8.2 percent.  The word dominate comes to mind here.  Yet it is not Google’s style to adhere to auto-pilot, they are continually improving and tweaking their search technology.  Yahoo has been doing the same.

Recently in San Francisco, Yahoo touted its progress with its own search developments, calling the presentation “The End of The 10 Blue Links”.  Speakers included head of Yahoo Labs and Yahoo Search Strategy Prabhakar Raghavan, Vice President for consumer products Larry Cornett, and Senior Director for mobile search Lee Ott.

Yahoo showcased the highlights of the methods the company has used to evolve its search strategies over the years.  Previously, answers to queries for a sporting event, theatre inquiry, celebrities and more would provide neat rows of blue links. Yahoo determined, in large part due to its mobile search tactics, that users were most interested in locating information when searching for things, such as location, show dates and times, etc rather than simply another link. 

For that reason, Yahoo has been working to increasingly provide boxes of information rather than links commonly displayed in its search results, complete with photos and or video when available.  Mr. Raghavan explained Yahoo’s web evolution as a move from a Web of pages to a Web of objects-a more tangible Web. 

 This is possible thanks to algorithms and Search Monkey.  Search Monkey allows publishers to flag information on their pages directly to Yahoo, making it easier for the search engine to process. Yahoo is striving to meet and exceed the intent of its search users, and will continue to evolve over time.  Relayed by Deep Blue Interactive, Fort Lauderdale online marketing and Web development firm.

The largest music company in the world, Universal Music Group, has reached an agreement with YouTube to create an online platform for music videos, to be called Vevo.  The agreement is said to include the licensing of Universal recordings to be used in user-generated videos on YouTube.

This is the latest of efforts on behalf of YouTube to offer a larger spectrum of content to its mammoth audience.  YouTube is owned by powerhouse and major player Google, who is also the leader in the search market.  In the agreement, Universal Music Group and Google are to share revenue generated from advertising on both websites.  Vevo’s anticipated release is later this year, with ongoing negotiations with other major labels to potentially join in. 

Being backed by Google certainly will not hurt Vevo, who will naturally acquire traffic and attention from prior media interest and user anticipation.  Vevo will have the capacity to deliver high quality music videos to the largest online video audience, an impressive task.  Down the line, users will be able to purchase merchandise and concert tickets on Vevo. 

 In 2006 and 2007, music companies were among the first to license their content on YouTube, in large part because music videos are popular on the site.  The new relationships emerging from changing technology are redefining business models as we knew them, transforming them into streamlined modern marvels that are above all, user-friendly.  Brought to you by Deep Blue Interactive, your Fort Lauderdale interactive marketing, web design and branding firm.

Another Google executive has left the nest to join a venture capital firm.  Top Google sales executive for Asia-Pacific and Latin America Sukinder Singh Cassidy has accepted the position of C.E.O.-in-residence at Accel.  Accel is the venture firm behind Facebook, MetroPCS and Baidu, where Cassidy will work with companies in Accel’s digital media and advertising portfolio and evaluate new investments-potentially starting a new company or running one of Accel’s portfolio companies.

Her exit comes on the heels of Tim Armstrong’s departure from Google to serve as chief executive officer at AOL.  Armstrong served as Google’s top sales executive in North America.  Dennis Woodside has since replaced Armstrong, and it was previously rumored that the spot may go to Cassidy. Cassidy has since told the New York Times that the timing of her departure had nothing to do with that of Armstrong’s, that it was coincidental.  In the article, Cassidy also mentioned that she had always planned to run her own company at some point, and had been very open with Google about those plans.  Brought to you by Deep Blue Interactive, your Fort Lauderdale SEO web design, copywriting and interactive marketing solution.