The long awaited verdict is in with regards to the long awaited proposed advertising deal between Google and Yahoo.  On Wednesday, Google officially announced its decision to bow out of the publicly scrutinized advertising arrangement.  The proposed arrangement of search engines #1 and #2 working directly together created controversy and nearly became a legal trial, as the Justice Department announced on Wednesday that if Google and Yahoo moved forward with the ad deal they would file suit to block the deal.

This past week Google & Yahoo offered the Justice Department a significantly revised version of its original advertising partnership plans for approval.  The revised plans were an effort to cooperate with the Justice Department, who has been scrutinizing the proposed deal in regards to its potential effect on competition.
Analysts say that the deal was a no lose proposition for Google, as they had nothing to lose if the deal did not go through, and in the meantime Google was able to keep Yahoo out of the arms of Microsoft.  Google’s chief legal officer David Drummond posted in their blog the following statement:

“Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners.  That wouldn’t have been in the long-term interests of Google or our users, so we have decided to end the agreement.”

The proposed advertising partnership has stirred up much controversy over the past few months among competition, investors, regulators and the Justice Department.  Thomas O. Barnett, assistant attorney General to the Justice Department’s antitrust division said the following per press release:

“The arrangement likely would have denied consumers the benefits of competition-lower prices, better service and greater innovation.”

The majority of those concerned about the ad arrangement had relayed fears that Yahoo’s advertising system generates less profit from each search performed than Google’s.  The Justice Department had stated its fears that the agreement would reduce Yahoo’s incentives to invest in its own search advertising ventures and end up submitting larger and larger portions of its ad business to Google.  Brought to you by Deep Blue Interactive, your Fort Lauderdale interactive marketing firm.

Supercomputers, artificial intelligence and a speed demon connection capability-some say it is the death of the internet as we know it and the birth of “The Grid”.  It is rumored that the grid will connect every computer in the world, thus creating a supercomputer with the capacity to transfer data to computers far more rapidly than the average broadband connection.  The grid will enable computers to download an entire film from a continent away within seconds; it will create the new standard and future realities of the internet.

The grid was developed by CERN-The European Organization for Nuclear Research, the same organization who brought us the World Wide Web in the first place.  The purpose of the grid’s creation is to link the world’s computers together and form the most powerful supercomputer one could imagine, incorporating new capabilities.

The grid is already being installed and harnessed in educational facilities in both Europe and America this year, and within the next five years it will be expanding to enter homes around the world.  To grasp the magnitude of the grid, it has the potential to eliminate the need for a hard drive, transform all PCs into supercomputers and potentially provide holographic imagery transmission.

Phone lines were never intended to transport gigabytes of data.  And while providing much more useful service than phone modems, both cable and broadband fall short in reaching their full potential as well.  The reason is because the internet is linked up by thousands of providers, stations and routers-and on top of that literally millions of interlinked data transporting cables.  This infrastructure makes it nearly impossible to download files directly (via the same cable and routing system), creating a high percentage of data loss and long waiting times.  Deep Blue Interactive, your Fort Lauderdale interactive marketing firm, will continue to update on the progression of the grid.