Google’s YouTube has already begun to utilize its popular online public video sharing site to display advertising targeted to the type of video chosen by the viewer, and now social network MySpace is set to follow suit in this online video advertising endeavor.  There is much controversy as to this practice being an infringement of copyrighting laws.

The companies will use the professional video clips uploaded by users of the sites as opportunities to display advertising targeted based on the content of the videos.  MySpace plans to partner with Viacom’s MTV networks (Comedy Central, Nickelodeon, VH1 & MTV) and also with Auditude, a Palo Alto firm who is capable of identifying if the video clips uploaded by users onto the web are already owned by a television network.

Auditude has been around for approximately seven years, and has a unique approach to discovering who owns the right to specific TV clips.  Auditude monitors a high volume of traditional TV channels and calculates the unique electronic signatures.  Within the last year Auditude has monitored 1.2 billion minutes of programming to discern specific electronic signatures. The automated software bots of Auditude also crawl the internet for video signatures on MySpace TV, Veoh, YouTube and more.

Media companies are now able to make money from this, as users are empowered to promote online content freely.  An example of how this will function is if a user attempts to upload a clip from a popular show, Auditude will recognize it and overlay an identifying label specifying the program.  At this point Auditude will offer the network and online counterpart the opportunity to place an advertisement against it.  It will also include a link to purchase and download the entire episode for viewers.  While similar to YouTube’s Video ID, Auditude claims that its technology works across the entire range of web video sites with no additional effort by content owners.  Brought to you by Deep Blue Interactive- your integrated marketing solution in Fort Lauderdale, Florida.

Ask anyone in the search engine industry and related fields who the #2 search engine is, and they will tell you Yahoo.  Not anymore!  In a surprising new development, internet users are now conducting slightly more searches through YouTube.  As of the month of August, users performed roughly 2.5 billion searches through YouTube as opposed to about 2.4 billion on former #2 search engine Yahoo, according to comScore’s expanded search query report.

Google happens to be the parent of YouTube and is considering methods of turning those 2.5 billion searches into revenue.  Recently, Google has started testing on video ads targeted to specific searches performed on YouTube, essentially functioning like Google’s number one profit maker-AdWords.  When a user types a query into the search box, it will produce relevant advertisements related to the search query. 
It is necessary to point out that the nature of the two search moguls contrast innately-users of Google are largely commercial in their queries while users of YouTube are seeking mostly entertainment.  For this reason, while YouTube’s search arena may function like Google’s multibillion-dollar AdWords system, it is not expected to ever match it or compete with it on the commercial level.

Presently there are but a few number of advertisers testing the new format within the past several months.  The relatively new developments will continue to be tested and perfected, creating a new search avenue and potential profits for those involved with the projects.  Deep Blue Interactive, your Fort Lauderdale integrated marketing solution, will continue to follow up on the progress of this endeavor.

Amid all of the controversy and press regarding the potential advertising agreement between online mogul Google and its smaller counterpart Yahoo, the two tycoons have agreed to a brief delay in proceedings.  The brief delay is reportedly a courtesy to the Justice Department, allowing them more time to investigate the alleged antitrust implications of the deal.

The extra window of time will give regulators extended time to fully investigate the proposed deal, ensuring that all interests are aligned legally and in the best interest of all parties involved.  Those who oppose the deal include several major advertising agencies and groups who claim the advertising partnership would give Google dominance and an unfair advantage over the search advertising market and could lead to a monopoly or increased prices.

In a statement Yahoo responded:  “We have had discussions with regulators and look forward to responding to their questions about this agreement.” 

Google also responded with a statement:  “As we are still in conversation with the Department of Justice, we have agreed to a brief delay in implementing the agreement while those discussions continue.”

Both parties are cooperating with the proper investigative authorities, and in the interest of time and money are hoping things are settled as quickly as possible.  The company’s valuable time equals money, and for this reason they plan to go ahead with the advertising deal in which Google will begin placing ads alongside some of Yahoo’s search results as early as October.  It is important to note that when Google and Yahoo initially announced the advertising deal in June, they voluntarily gave regulators 100 days to review it. 

This update has been brought to you by Deep Blue Interactive, your Fort Lauderdale integrated marketing solution.