It is important to pay close attention to your bounce rate.  As defined by Google Analytics,

“Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages are not relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.”

If you are seeking more information about search engine optimization, or are interested in creating relevant landing pages to enhance the functionality of your website, contact Deep Blue Interactive today to learn more.

Stephen Wolfram of Wolfram Research and his team have been discreetly developing WolframAlpha for years.  WolframAlpha is a search tool intended to answer lengthy, more in-depth queries.  What Wolfram was very clear on, is that the new search tool is not intended to compete with Google, despite chatter to the contrary and the fact that the tool does not search web pages.

WolframAlpha has the capacity to answer a wide variety of search queries, making it a very useful and anticipated web product.  While creator Stephen Wolfram may be interested in developing potential partnerships with search companies, he is displeased with rumors that WolframAlpha is aligning itself to compete with them.

The anticipated WolframAlpha will not help with movie times or camera shopping, but rather it will provide the answers to longer queries using the plethora of data the company has accumulated.  The web product is expected to be available at worlframalpha.com this month, yet it will not be a completed product at the time of its release.  The project will begin as a working version, and amass increasing amounts of information over the years, providing better answers to complicated queries.  Relayed by Deep Blue Interactive, your Florida web design and SEO solution.

The American Library Association, the Association of College and Research Libraries and the Association of Research Libraries have implored that a federal judge to pay special attention to the class-action settlement between Google, authors and publishers in the Google Book Search controversy.

In a court filling the three groups asked Judge Denny Chin of Federal District Court to provide continued oversight of the settlement, as a measure to ensure that the pricing Google charges for subscriptions to its digital library are not too high from lack of competition.  Google Book Search is the only tool of its kind so far, a natural monopoly, and the company has set up alliances.

The groups have also voiced their concern to Judge Chin regarding the privacy of readers of the online books.  Google has repeatedly stated that it will place the privacy of users foremost.  Google, the Author’s Guild and the Association of American Publishers maintain their stance that the deal is beneficial for authors, publishers as well as the public.  Google has assured all parties that Google Book Search will not prevent competition.  Relayed by Deep Blue Interactive, your Florida online marketing resource.

There are people who use MySpace, Facebook, and those who feel compelled to use both social networking sites.  MySpace has the title of the country’s leading social networking service, yet has been slowly losing its users.

There is a recent trend showing some users gravitating to other social media networks, notably Facebook.  According to ComScore, MySpace users are younger and have lower incomes than Facebook users, so it is important to separate user demographics in order to obtain a more complete perspective on the issue.
The trend for parents, executives and career-oriented individuals to choose Facebook over MySpace is mostly due to the available features incorporated into the site that make it ideal for business connects and use.  The music industry is still connected deeply to MySpace, where nearly every band seems to have a MySpace page for fans. 

Social networks are evolving and becoming a part of everyday personal and business dealings, with new features and politics keeping users interested.  It seems that the platform MySpace utilizes simply does not offer enough interactive features to satisfy a user base that is becoming accustomed to them.  Relayed by Deep Blue Interactive, SEO web design and internet marketing firm in Fort Lauderdale, Florida.

Oprah’s first tweet increased Twitter traffic by 43%…yes…it happened (this according to Hitwise web tracker).  Twitter can thank Oprah’s tweetership for an estimated million new users joining post-broadcast.  The self-propagating social networking craze is twitching its way to the twip-top, one tweeting celeb at a time. 

Twitter is a digital pulse with the ability to serve as many things to many tweeps.  Users have the capacity to choose which people and companies to follow, essentially molding their very own news reels.  The obsession over Tweeting on Twitter becomes apparent when all of the bursts, insights, advice, random musings and complaints are updated, a lot, and lobbed at users at a bamboozling pace.

Those opposed to Twitter cite an overabundance of technological tools in an already overflowing toolbox.  Torn by the tech-savvy transitions, these poor individuals are new to and intimidated by Facebook, Myspace, YouTube and perhaps found transitioning from their prehistoric desktops to laptops threatening.  For these users, I recommend tweet tools designed to minimize noise, such as TweetDeck and Nambu.  Technology continues to evolve and excite, to tweet or not to tweet, that is the question.  Relayed by Deep Blue Interactive, your Florida web design and integrated marketing solution.