There are people who use MySpace, Facebook, and those who feel compelled to use both social networking sites.  MySpace has the title of the country’s leading social networking service, yet has been slowly losing its users.

There is a recent trend showing some users gravitating to other social media networks, notably Facebook.  According to ComScore, MySpace users are younger and have lower incomes than Facebook users, so it is important to separate user demographics in order to obtain a more complete perspective on the issue.
The trend for parents, executives and career-oriented individuals to choose Facebook over MySpace is mostly due to the available features incorporated into the site that make it ideal for business connects and use.  The music industry is still connected deeply to MySpace, where nearly every band seems to have a MySpace page for fans. 

Social networks are evolving and becoming a part of everyday personal and business dealings, with new features and politics keeping users interested.  It seems that the platform MySpace utilizes simply does not offer enough interactive features to satisfy a user base that is becoming accustomed to them.  Relayed by Deep Blue Interactive, SEO web design and internet marketing firm in Fort Lauderdale, Florida.

Google’s YouTube has already begun to utilize its popular online public video sharing site to display advertising targeted to the type of video chosen by the viewer, and now social network MySpace is set to follow suit in this online video advertising endeavor.  There is much controversy as to this practice being an infringement of copyrighting laws.

The companies will use the professional video clips uploaded by users of the sites as opportunities to display advertising targeted based on the content of the videos.  MySpace plans to partner with Viacom’s MTV networks (Comedy Central, Nickelodeon, VH1 & MTV) and also with Auditude, a Palo Alto firm who is capable of identifying if the video clips uploaded by users onto the web are already owned by a television network.

Auditude has been around for approximately seven years, and has a unique approach to discovering who owns the right to specific TV clips.  Auditude monitors a high volume of traditional TV channels and calculates the unique electronic signatures.  Within the last year Auditude has monitored 1.2 billion minutes of programming to discern specific electronic signatures. The automated software bots of Auditude also crawl the internet for video signatures on MySpace TV, Veoh, YouTube and more.

Media companies are now able to make money from this, as users are empowered to promote online content freely.  An example of how this will function is if a user attempts to upload a clip from a popular show, Auditude will recognize it and overlay an identifying label specifying the program.  At this point Auditude will offer the network and online counterpart the opportunity to place an advertisement against it.  It will also include a link to purchase and download the entire episode for viewers.  While similar to YouTube’s Video ID, Auditude claims that its technology works across the entire range of web video sites with no additional effort by content owners.  Brought to you by Deep Blue Interactive- your integrated marketing solution in Fort Lauderdale, Florida.

The attention spans of online video viewers are improving.  Previously viewers were searching for and watching short clips online, and online content was generated based on those findings and habits.  As time goes on and users become more technology savvy, they have begun to utilize the convenience of available network programming online to watch entire episodes on their computers-on their own schedule as well as other online video resources.

Enter Hulu, the NBC-Fox venture that is now one year old.  From its onset, Hulu received ridicule and predictions of failure.  Today Hulu is the sixth-largest video site on the World Wide Web-with an impressive 6.3 million users in September.  Hulu and other online video providers are showing that users are becoming increasingly engaged in watching longer videos, from the Olympic Games to election coverage and everything in between.

In fact, the average length of a video on Blip.TV has increased from 3-5 minutes to 5-7 minutes over the period of one year.  Video sites such as YouTube and others have been presenting a stream of related content to watch after a video ends, and have found it useful. This practice is similar to targeted advertising online and keeps viewers tuned in for longer increments of time.

The internet becomes more a part of our lives each day.  Rather than having no option but to sit through an entire news broadcast to hear the segment you are interested in, or waiting through endless commercials to watch a program, people are turning to the internet for their entertainment and other needs.  It is vital that your business has a compelling and searchable website in order to generate new clients.

Deep Blue Interactive is your integrated marketing source in Fort Lauderdale, Florida.  Our team of highly skilled professionals can strategically draw your targeted audience to your website through search engine optimization and powerful web design.  Contact Deep Blue today for your free website analysis and consultation!

To understand the full spectrum of interactive advertising and online networking, one need only stroll down a local beach strip or theatre complex and overhear conversations containing the keywords “Myspace” and “Facebook”, and the advertising community took notice and began investing heavily in these mediums. 

Now strategic targeted advertisements appear on user profiles of these social networking sites, with the content appearing in user profiles with specified details that would make them a better candidate for certain products and services.  The web is evolving into a social place, much like a city street.  Media companies are creating ways to simplify sharing information such as links, comments and articles among online friends and communities.  It seems that the future of the internet lies in enabling members to connect and interact with all forms of content.

Even political agendas are gracing the pages of social networking sites, eager to analyze the public forums between users regarding a barrage of political topics and highlights.  Businesses and public interest projects alike are noticing the dramatic increase in the online sharing of thoughts and opinions, and want to be included in these exchanges.  Even The Wall Street Journal has created a discussion feature to encourage reader interaction on their site, and The New York Times has included the option for users to recommend articles to other users.

It will be interesting to witness the World Wide Web, an entity that once seemed so vast, become smaller and smaller as the users begin to develop methods to utilize its power to share and organize information by interacting with…you guessed it…one another.  Brought to you by Deep Blue Interactive of Fort Lauderdale, Florida-your interactive marketing firm for integrated online solutions.

A popular topic that is always interesting to theorize with others about is the amount of services available on the World Wide Web currently. When I say services I am referring to arenas such as social networking sites, blogging sites, video sharing sites, and numerous other social media sites whose design is intended to link people of common interests together.

Internet users of today are fortunate, especially when it comes to business use. Professionals can gather contacts of common interests online and share information about meetings, pertinent blogs, potential career moves, market conditions and any other information and feed it instantly through our online social network through our laptops or mobile devices. We can attend a recommended conference, follow our contacts via Twitter and upload videos of the conference while we are still there!

Yet there are so very many web services on the web. A mere few years ago early adopters of web services adapted easily and quickly to the nuevo social networking sites. Today, early adopters and mainstream users alike are pummeled with an endless onslaught of web service options including Flicr, Twitter, Facebook, Myspace, Youtube, LinkedIn and an array of others and more are being developed every day.

The challenge posed becomes obvious when you consider that in order to seduce a user into using a new web service; it is likely you will have to persuade them to replace something else in their arsenal of web services because there are only so many services a person can juggle comfortably. It seems that the future of web services will depend quite highly on those who do not require users to transfer all of their contacts and information from one service to another. It is always a challenge to persuade individuals to change a behavior, and to continually expect users to rearrange their personal information and database is unrealistic. It is challenging enough to keep up with the latest version of this or that, let alone personal linking site makeovers. You can follow up on this topic by reading the Web 2.0 Expo postings.