The American Library Association, the Association of College and Research Libraries and the Association of Research Libraries have implored that a federal judge to pay special attention to the class-action settlement between Google, authors and publishers in the Google Book Search controversy.

In a court filling the three groups asked Judge Denny Chin of Federal District Court to provide continued oversight of the settlement, as a measure to ensure that the pricing Google charges for subscriptions to its digital library are not too high from lack of competition.  Google Book Search is the only tool of its kind so far, a natural monopoly, and the company has set up alliances.

The groups have also voiced their concern to Judge Chin regarding the privacy of readers of the online books.  Google has repeatedly stated that it will place the privacy of users foremost.  Google, the Author’s Guild and the Association of American Publishers maintain their stance that the deal is beneficial for authors, publishers as well as the public.  Google has assured all parties that Google Book Search will not prevent competition.  Relayed by Deep Blue Interactive, your Florida online marketing resource.

Boxee is a software package that combines multiple sources of internet video content in a user-friendly interface that you can watch on your television set, and did I mention it is free? Very impressive.  Alas, in the world of technology, there are bound to be some snags along the way.

Hulu announced on Wednesday that it was going to stop allowing its programs to be streamed through Boxee.  Hulu happens to be one of Boxee’s larger sources of content, so their angst is understandable. 
In blog form, Hulu explained its decision to end ties with Boxee was due in large part to its backers, and mentioned never having a formalized relationship with Boxee.  It seems the apologetic tone put forth by Hulu is in anticipation of a response from avid Boxee users.

Hulu is a joint venture of NBC Universal and the News Corporation, with programming from a number of other entities.  Early Boxee testers were sending video to their television sets using the software, sometimes by installing it on their Apple TV set-top boxes.  The shows that appeared on Hulu were competing directly with the same programs that the networks were distributing through traditional channels like satellite and cable.

From a business standpoint, users are already using search engines as a primary source of locating goods and services.  Imagine how that figure will expand when users can utilize search engines like Google from their remote control?  To learn more about search engine optimization-drawing new business from appearing in top search engine results, contact Deep Blue Interactive today.  Deep Blue Interactive is a Fort Lauderdale web design and interactive marketing firm focused on achieving top search engine rankings for clients to generate new business.

A search engine is essentially a tool whose performance level is dependent upon the amount of information it has the capacity to accumulate and draw from.  For this reason, while the World Wide Web would appear to be free, it is actually exchanging its service for little bits of information that are useful to businesses and search engines. 

A good example of obtaining information and transforming it into a tool for users is the Google Search Engine.  Google records internet protocol addresses generated by individual computers, cookies permitted by users, which browser is used, and the computer’s operating system to compile data used to advance its technology and information base.  Google does all of this in efforts to develop new technologies for the future, based on information it gathers and existing technologies. 

 With many in frenzy about online security and privacy measures, it is important to realize that information gathered online is utilized to further technology and is necessary for its advances.  Obtaining user information online can be done with respect to user privacy, as many companies have shown. 

An example of this is Google, who absorbs the information it requires, at which point it politely destroys the personal information.  After a specified length of time, Google permanently deletes the last two digits from the I.P. address and parts of the cookie numbers, for privacy issues.  This essentially separates the correlation between the search query and the computer it was generated from.  Brought to you by Deep Blue Interactive, your Fort Lauderdale interactive marketing and web design solution.

Facebook masses an incredible 120 million members worldwide, making it the largest social networking site on the World Wide Web.  The latest feature venture by the company is causing quite the stir; its name is Facebook Connect.  Through Facebook Connect, Facebook will allow users to log onto other websites using their Facebook ID, and to view the activities of their friends on those sites.

For example, the feature allows Facebook users to alert their friends that they are visiting a certain website, so that their friends may follow them there and watch a video or read a news clip and comment on it.   In the near future a number of other websites will also be including a similar service in their sites, including big names like the Discovery Channel and Digg.  Myspace, Yahoo and Google have announced similar feature plans to entice their users.

This new trend comes in contrast to previous online trends, which were designed to hoard user information rather than to share it.  This reinforces the projections of the web becoming smaller and smaller, where a user can interact in increasingly personalized ways.  The web is becoming more like a single account for users, rather than a mass of separate URLs, where non-social sites are becoming socialized.

With online networking and advertising constantly evolving, it is vital to stay abreast technological trends and have the best in interactive marketing hard at work for you!  Word of mouth advertising is starting to occur online!  Contact Deep Blue Interactive, your Fort Lauderdale interactive marketing solution today to discover how your website can become an online marketing powerhouse!

As the internet and technology continue to change virtually every second, it becomes increasingly difficult to follow what every company is doing.  That is, unless you are Google.  When you find yourself at the top, you also find yourself involved in situations that can become cumbersome.

Currently, Google is amid an online privacy issue that may determine a set standard for internet privacy standards.  Of course, standards and practices evolve right along with technology and so determining and implementing such a set of standards has become more of a circus than a forum.

The many that envy Google’s industry status have been desperately searching routes to relieve the internet mogul of some of its popularity-to little avail.  The most recent attacks on Google have come in the form of accusations that Google’s privacy policy are evil because the company does not give the names of searchers in any circumstance or any search.  Google’s motto is “Don’t be Evil”, which has sparked a plethora of debates on whether the company violates its own motto.

Google’s stand on the issue of online privacy is not to make judgments about its users.  According to Eric Schmidt, Google’s Chief Executive,

“’Don’t be evil’ is an invitation to debate, it means we will fight over what it means.”
For the moment, both sides of this heated debate seem to be tied.  Brought to you by Deep Blue Interactive, your South Florida interactive marketing and web design solution.