In the past, performing a search meant visiting the reference desk at the library.  Today, search engines have replaced that role, providing instantaneous answers to billions of queries, and changing the face of business.  Google is able to provide this service, and provide it using energy efficient data centers.

Google is aware that information technology consumes energy, and that the amount consumed continues to increase over time.  For this reason, Google ensures that the energy used per search has a minimal impact.  In fact, a personal computer will use more energy to perform a search than Google uses to answer it.  This is very impressive, seeing as how Google is speedy-returning results to queries in less than 0.2 seconds.  This is an average figure for search results, seeing as how queries vary in degree of difficulty.

One Google search is equivalent to approximately 0.2 grams of CO2.  Currently, the EU standard for tailpipe emissions calls for 140 grams of C02 per kilometer driven, and most cars do not reach that level.  In 2008, Google.org invested a cool $45 million in breakthrough clean energy technologies.  As the future progresses, it is important that companies invest in greener methods to reduce carbon footprints and preserve the environment.  Brought to you by Deep Blue Interactive, your Fort Lauderdale interactive marketing and web development company. 

On Tuesday, Carol Bartz debuted as the successor to Yahoo’s Chief Executive Jerry Yang.  Murmers among the masses are that Yahoo’s leadership style will become more dominant under the succinct “no no-nonsense” leadership style of Ms. Bartz.  This style of dominant leadership will come in sharp contrast to the soft-spoken style of Jerry Yang.

Ms. Bartz took only three questions when confronted by analysts, investors and reporters in LA, dismissing one question as “a lot of nonsense”.  She also expressed her preference for Yahoo to be given some “breathing room”.  Ms. Bartz made it clear that the time of analysts, investors and others telling Yahoo what to do would be at an end saying, “That’s going to stop”.  This decisive style of command comes at a time when Yahoo needs it the most, and most likely comes as a comfort to investors.

Yahoo has been steadily waning in the profitable market of search and search advertising business to Google for quite some time, and also missed its opportunity to invest in the popular social networking sites like YouTube and Facebook, which are attracting a slew of young users. 

Factor in the low morale among investors, shareholders, and employees following the losses and failed talks with Microsoft, and it becomes clear that Ms. Bartz certainly has her work cut out for her.  Brought to you by Deep Blue Interactive, your South Florida interactive marketing and web design solution.

Row 44 is a company who makes technology that allows people to have internet and phone access on airplanes.  As early as this month, Southwest and Alaska Airlines are scheduled to begin testing a handful of aircraft using the Row 44 technology.  If things proceed as planned, the North American customers of those airlines could be surfing, searching and emailing in the air in as little as 18 months.  Row 44 aims to transform travel downtime in the air into revenue.  Estimated cost of the service is tentatively set to be $6 for handheld devices and $8 for laptops for passengers of domestic flights.

In efforts to showcase the technology to potential investors and media Row 44 flew a test plane to Las Vegas, a 1950s era Grumman former seaplane with blue wings and a yellow tail.  The company utilizes satellites for the technology, while competitor Aircell uses cellular towers.  Aircell is working with Virgin America and American Airlines in trials that have begun recently.

The airways are the last space that is not connected to the World Wide Web.  The airways are also a space where travelers can become rather bored, and utilize the wireless technology to perform searches that have the potential to result in more revenue for online marketers.  With search expanding to every crevice of our lives, it is nearly impossible to entertain a successful business without the presence of a skilled interactive marketing and web design firm.  Contact Deep Blue Interactive today for your free website analysis and learn how you can increase your bottom line profits through online positioning.

Search has become embedded in our routines, and is continually expanding to simplify the process of locating information, products and services.  Recently at the consumer electronics show, the topic of search stole the show-as it becomes integrated into nearly every device connected to the internet.

New search strategies include a Ford F150 model that allows contractors to check service manuals by browsing the web from an in-dash computer.  There are also new televisions being introduced by Samsung, LG and others that allow viewers to watch movies from internet sites and Netflix.  

Smart phones enable users to search for anything they encounter during their busy day, at the touch of a button.  Palm Pre phone aims to make it easy to call your friends by looking up their phone numbers via social networking site Facebook.  Howard Stringer, chief executive of Sony projects that within two years 90 percent of all Sony products will connect to the internet.

Television is becoming a web browser, evolving into a user controlled environment, rather than a broadcasting platform.  It is speculated that television will include web browsers such as Firefox, Internet Explorer and Chrome within a relatively short period. 

With search being integrated into an increasing number of products, it is vital that your website appear in the top search engine results in order to generate leads and expand your clientele base.  When you are ready to drive new business to your website through search engine optimization, contact Deep Blue Interactive.  Deep Blue Interactive is your Fort Lauderdale SEO friendly web design and interactive marketing firm, working diligently to ensure the success of their clients through search results placement.

The world of search is changing at a constant speed, and the way we live our lives is changing along with it.  A recent example of this is the beloved television company TiVo.  TiVo first wowed the world when it empowered us to skip through commercials and set up a queue of programs we wanted to watch, when we wanted to watch them.  No longer was the world a slave to television, but quite the opposite.

TiVo continues with its innovative ways, setting the standard as the next-generation television company its latest ad campaign showcases the idea that “channel surfing is dead”.  The youth-oriented ads are designed to promote TiVo’s new search feature.  The search feature is in TiVo Series 3 and TiVo HD boxes and uses the overall popularity of shows to help users locate the programs they are searching.  For example, if a user enters the letters PR into the redesigned TiVo search box, the sitcom Prison Break will likely show up first.  In the older TiVo, due to alphabetic order, older programming was likely to show up in the list first.

TiVo’s new search feature also integrates internet content added to its HD boxes.  This way, YouTube clips of Prison Break and episodes of it on Amazon Video on Demand are included into the search results.  TiVo is making “channel surfing” a thing of the past and saving precious recreational time for its users. 

The world of search is constantly evolving to create a better platform for all users to easily navigate the contents of the world.  To learn more about the world of search and search engine optimization (SEO) strategies in the business realm, contact Deep Blue Interactive, your Fort Lauderdale interactive marketing and web design firm.