Yahoo and Google are still in the midst of controversy regarding their plans to work together in an advertising deal-wherein Google will place ads next to some Yahoo search results.  Initially the online advertising merger was intended to roll out in October, but the companies have agreed to postpone proceedings to allow the Justice Department more time to analyze the arrangement.

There are signs that the Justice Department is preparing for a legal battle to prevent the advertising deal between Google and Yahoo, and plenty of controversy on Capitol Hill regarding the matter.  Now there are whispers from analysts who are suggesting that Yahoo attempt to form a search alliance with Microsoft.  These analysts think that joining the second and third search players will improve competition and decrease the monopoly prospect that has everyone in an uproar.  While such a deal would potentially please the Justice Department and those opposed to the Google and Yahoo advertising merger, in the end Yahoo will do what is best for its future, as any smart business with growth in mind would.  Deep Blue Interactive, your Fort Lauderdale integrated marketing resource will continue to follow this story as it unfolds.

Supercomputers, artificial intelligence and a speed demon connection capability-some say it is the death of the internet as we know it and the birth of “The Grid”.  It is rumored that the grid will connect every computer in the world, thus creating a supercomputer with the capacity to transfer data to computers far more rapidly than the average broadband connection.  The grid will enable computers to download an entire film from a continent away within seconds; it will create the new standard and future realities of the internet.

The grid was developed by CERN-The European Organization for Nuclear Research, the same organization who brought us the World Wide Web in the first place.  The purpose of the grid’s creation is to link the world’s computers together and form the most powerful supercomputer one could imagine, incorporating new capabilities.

The grid is already being installed and harnessed in educational facilities in both Europe and America this year, and within the next five years it will be expanding to enter homes around the world.  To grasp the magnitude of the grid, it has the potential to eliminate the need for a hard drive, transform all PCs into supercomputers and potentially provide holographic imagery transmission.

Phone lines were never intended to transport gigabytes of data.  And while providing much more useful service than phone modems, both cable and broadband fall short in reaching their full potential as well.  The reason is because the internet is linked up by thousands of providers, stations and routers-and on top of that literally millions of interlinked data transporting cables.  This infrastructure makes it nearly impossible to download files directly (via the same cable and routing system), creating a high percentage of data loss and long waiting times.  Deep Blue Interactive, your Fort Lauderdale interactive marketing firm, will continue to update on the progression of the grid.

They say an elephant never forgets.  A slew of nationwide libraries intend to act as that elephant when it comes to Google’s new digitized archives for newspapers and books.  The libraries are working together to create what amounts to a backup of the digital library that Google is creating, publicly accessible of course.  The project has been labeled the Hathi Trust, the word Hathi is Hindi for “elephant”, an animal known throughout history to “never forget”.

  The project includes the libraries of 12 Midwestern universities acting together, and encouraging others to join forces with them.   Some of the participating universities are The University of Michigan, The University of Iowa, The University of Illinois, and the 11 libraries that comprise the University of California’s library system.

Google has been scanning the collections and contents of several large libraries for its Google Books Library Project to give internet users access to public domain texts and snippets of copyrighted works.  Google provides a copy of each digitized book for the library it used to obtain it.

Hathi Trust intends to do the same, digitizing over 2 million volumes already today.  Hathi Trust is also including hard to find and fragile books to ensure they stand the test of time.  A majority of the libraries involved in the Hathi Trust project are in agreement to combine all digitized books and news into one giant online accessible database; still offering snippets of copyrighted works.  It is a beast of a move for the information technology realm.  News brought to you by Deep Blue Interactive, your online interactive marketing source in Fort Lauderdale, Florida.

The rumor mill is spinning with speculations regarding the intentions of M2Z Networks; the start-up founded by former chief technology officer of the ill-fated @Home Networks Milo Medin and John Muleta, former chief of the wireless telecommunications bureau for the F.C.C.  The two have been in talks with the Federal Communications Commission to obtain a block of spectrum specifically to offer free wireless service to the public. 

Initially, M2Z requested the frequency spectrum to be given to them outright, giving the F.C.C. the idea to auction the frequency off to the highest bidder-with the requirement that the winner uses it to offer free wireless broadband.  M2Z Networks will be attempting to win the bid for their idea and provide wireless internet services to the public free of cost. 

And you may be asking yourself at this point how M2Z Networks plans to make any revenue by offering free wireless access to the public.  The answer to this is simple, M2Z plans to sell advertising space and offer upgraded faster versions of the service at cost.  A potential issue with the auction system is that it puts a lot of upward pressure on consumer prices for wireless services, and gives a potentially unfair advantage the company or companies who win the bid and the rights to the free frequencies.

As all can imagine, there are mounting complaints regarding the implementation of the idea.  The F.C.C. has already rejected a complaint from T-Mobile, who argued there would be too much interference with frequencies it owns that are adjacent to the frequency up for bid.  It is obvious; however, that T-Mobile and other carriers do not want to have to compete with a company offering free data service, so the complaint was rejected by the F.C.C.  It would seem wise to question how we can play the wireless game with rules that benefit all of the players and fans.  This information brought to you by Deep Blue Interactive, your integrated interactive marketing firm in Fort Lauderdale, Florida.

To understand the full spectrum of interactive advertising and online networking, one need only stroll down a local beach strip or theatre complex and overhear conversations containing the keywords “Myspace” and “Facebook”, and the advertising community took notice and began investing heavily in these mediums. 

Now strategic targeted advertisements appear on user profiles of these social networking sites, with the content appearing in user profiles with specified details that would make them a better candidate for certain products and services.  The web is evolving into a social place, much like a city street.  Media companies are creating ways to simplify sharing information such as links, comments and articles among online friends and communities.  It seems that the future of the internet lies in enabling members to connect and interact with all forms of content.

Even political agendas are gracing the pages of social networking sites, eager to analyze the public forums between users regarding a barrage of political topics and highlights.  Businesses and public interest projects alike are noticing the dramatic increase in the online sharing of thoughts and opinions, and want to be included in these exchanges.  Even The Wall Street Journal has created a discussion feature to encourage reader interaction on their site, and The New York Times has included the option for users to recommend articles to other users.

It will be interesting to witness the World Wide Web, an entity that once seemed so vast, become smaller and smaller as the users begin to develop methods to utilize its power to share and organize information by interacting with…you guessed it…one another.  Brought to you by Deep Blue Interactive of Fort Lauderdale, Florida-your interactive marketing firm for integrated online solutions.