You do not get to be the holder of upwards of 70 percent of the search advertising market without a clear and fine tuned strategy.  The principle that Google’s advertising business was founded on is to deliver the right information to the right person at the right time.

Both the search and ad team at Google is on top of their game, always working toward better results.  Google includes hundreds of thousands of advertisements with millions of products and services, and must filter them by relevance in a timely manner to discern which ads are useful to which users.  This is no easy task, but is now within reach compared to the early days of advertising.

Targeting advertisements involves understanding what users are looking for, and giving it to them.  Timing is crucial when an individual is searching for a specific product or service, and it is desirable to reach as many interested users who are at the point of purchase-therefore advertisers will invest more for Google ads because they see a higher return on their investment.  Components of a good advertisement have been analyzed and tested by Google for years, and they are continually tested.

Advertisements are being tested to be relevant to a user’s location and preferences, and users are starting to utilize these buttons to personalize their searching and advertising experiences.  The world of advertising is getting smarter and there are many breakthroughs to come.  Make sure that your company is at the forefront of the advertising era with Google and Deep Blue Interactive of Fort Lauderdale, Florida.  Strategic online marketing and advertising is the focus of future business growth and wealth.

The future of search has virtually unlimited potential toward lifestyle and information advancement.  In the past ten years we have experienced the essential birth of search, finding ourselves utilizing search engines for our everyday queries and needs. 

The excitement of the advancements of the previous ten years of search is projected to pale in comparison to the next ten years in search.  Google has recently celebrated its tenth anniversary, and is looking forward to the next ten years.  It is entertaining to speculate what the future of user based technology will hold.  It is highly theorized that the future of search will be increasingly mobile, due in large part to the fact that there are an estimated 800 billion mobile users in the world today and mobile internet access capabilities are on the rise annually. 

This idea alone gives the internet more power in everyday life, as users will have it literally in the palm of their hand, making it available for an increasing amount of varying needs.  Imagine taking a picture of an animal, and sending it through a search engine from your mobile device to determine what it is and other information about it?  That will one day be a reality in the world of search.  Search is also speculated to become even easier to use, with photos and even voice queries becoming integrated.  Imagine speaking to your search engine, playing it a song to retrieve the artist, or submitting a photo as a query.  The future is unfolding, and Deep Blue Computers is your interactive marketing firm aligned to keep your business ahead of the game.

As previously covered- opinions in favor of and against the proposed advertising deal between Google and Yahoo are strong. Those against the deal often cite the fact that Google controls roughly 70 percent of the search advertising market, painting it as a monopoly. Those in favor of the deal have researched further to analyze the facts.

While Google does control 70 percent of the search advertising market, it does not set the pricing. Advertisers set the pricing, bidding against each other for the amount they will pay when a user clicks on their advertisement. Microsoft, Yahoo and other companies operate in the same manner. At Google advertising spots are not simply sold to the highest bidder, quality scores are also factored in. A quality score is based on the relevance of the advertiser’s destination page to the search term and the prior history. The higher an advertiser’s quality score is, the lower the price of the advertisement.

This is all part of Google’s search algorithms whose goals are to link users with the products and services they are searching for. This is also the reason advertisers are willing to pay more for a spot on Google ads, because it is well known that Google’s software and technology is more likely to produce customers who make a purchase, because the ads are strategically targeted to relevant users- and advertisers are willing to pay more to reach those users. It is also a fact that Ask has renewed its advertising deal with Google in 2004 and 2007, since its initial startup in 2002–a keen indicator that it is lucrative for Ask.com. and could be for Yahoo as well.

Google has a large ad inventory; it makes sense for them to find ways to disperse them among other engines. The practice of auctioning prices to advertisers is so ingrained in this business that it is clear why Google and Yahoo did not see their advertising deal as a monopoly or threat to anyone else, and assumed they would breeze through the regulatory review to which they voluntarily submitted. The arrangement is simply Google supplying ads to Yahoo, the same as they do for Ask. To read previous entries on this topic, see Deep Blue’s blog, your Fort Lauderdale interactive marketing firm.

A popular topic that is always interesting to theorize with others about is the amount of services available on the World Wide Web currently. When I say services I am referring to arenas such as social networking sites, blogging sites, video sharing sites, and numerous other social media sites whose design is intended to link people of common interests together.

Internet users of today are fortunate, especially when it comes to business use. Professionals can gather contacts of common interests online and share information about meetings, pertinent blogs, potential career moves, market conditions and any other information and feed it instantly through our online social network through our laptops or mobile devices. We can attend a recommended conference, follow our contacts via Twitter and upload videos of the conference while we are still there!

Yet there are so very many web services on the web. A mere few years ago early adopters of web services adapted easily and quickly to the nuevo social networking sites. Today, early adopters and mainstream users alike are pummeled with an endless onslaught of web service options including Flicr, Twitter, Facebook, Myspace, Youtube, LinkedIn and an array of others and more are being developed every day.

The challenge posed becomes obvious when you consider that in order to seduce a user into using a new web service; it is likely you will have to persuade them to replace something else in their arsenal of web services because there are only so many services a person can juggle comfortably. It seems that the future of web services will depend quite highly on those who do not require users to transfer all of their contacts and information from one service to another. It is always a challenge to persuade individuals to change a behavior, and to continually expect users to rearrange their personal information and database is unrealistic. It is challenging enough to keep up with the latest version of this or that, let alone personal linking site makeovers. You can follow up on this topic by reading the Web 2.0 Expo postings.

Yahoo’s Avalanche Widget was designed to integrate with Basecamp project management website. A team of Information Systems students at Carnegie Mellon University developed the Avalanche Basecamp Widget during the spring ’07 semester. Developers of Avalanche wanted to automate the most repetitive Basecamp tasks and make them easily accessible to users. Avalanche’s small size and further reduction capabilities make it a convenient addition to your desktop. Avalanche gives users access to multiple projects on the same Basecamp account.

When you open your Avalanche Widget, there is a project bar across the top to select which project you will be accounting time for. Below the project bar is an auto-time tracking bar that acts as a ticker and a next upcoming milestone reminder. Directly below the ticker are tabs including Overview, My Time, Messages, To-Do, and People.

The Overview page displays recently updated items complete with a refresh button at the bottom right of the Widget. The Time page depicts time entries for the past week with options to add/edit/delete entries. Reports can also be generated and dispersed showing employees and clients everyone’s time spent on specified projects, a great resource for project management. The To-Do tab displays all open outstanding projects in just a simple click and user can elect to have only their own projects displayed there, like a personal post-it note. The People tab lists all participants and their contact information. The messages tab shows the most recent 25 messages and comments, with option to change the preferences to decrease loading time.

Supported Operating Systems for the Avalanche Basecamp Widget are Windows 2000 SP4, Windows XP SP2, Windows Vista, and Mac OS X 10.39+. Requirements include internet connection, Basecamp Login and Project, and Yahoo Widget Engine v4. Interactive marketing firm Deep Blue Computers of Fort Lauderdale, Florida has adopted the Avalanche Widget and recommends it highly!